TY  - BOOK
AU  - Goodman, Michael B.
AU  - Hirsch, Peter B.
TI  - Corporation communication: strategic adaptation for global practice
SN  - 9781433106224
U1  - 658.45 
PY  - 2010///
CY  - New York
PB  - Peter lang
KW  - Communication in management
KW  - Corporations--Public relations
KW  - International cooperation
N1  - Adapting to radical changes in business and media : a corporate communication vision for the future --
Leadership capabilities : the core competencies for corporations and executives --
Corporate communication and Web 2.0 --
Strategic ethical relationships : trust and integrity --
Corporate culture's increased significance --
Economic factors --
Precedent : the history of communication in corporations --
Philosophy : the engineering of consent and process : strategic and tactical models --
Performance : the measures that determine the success of communication --
Corporate communication : the way forward --
Guideline A: corporate communication strategy and policy --
Guideline B: crisis communication --
Guideline C: media relations --
Guideline D: employee relations --
Guideline E: global relations --
Guideline F: corporate citizenship and table of organizations --
Guideline G: core competencies for corporate communication --
Guideline H: investor relations and sustainability --
Guideline I: transparency and disclosure --
Guideline J: reputation management --
Guideline K: transaction communication --
Guideline L: affiliate relations --
Guideline M: thought leadership and executive relationship management --
Guideline N: social media and corporate blogging
ER  -