Goodman, Michael B. <br/><br/>
Corporation communication: strategic adaptation for global practice/ 
Michael B. Goodman and Peter B. Hirsch 
 - New York:  Peter lang,  2010. 
 - xix, 238 p. :  ill. ;  26 cm. 
<br/><br/>Adapting to radical changes in business and media : a corporate communication vision for the future --<br/>Leadership capabilities : the core competencies for corporations and executives --<br/>Corporate communication and Web 2.0 --<br/>Strategic ethical relationships : trust and integrity --<br/>Corporate culture's increased significance --<br/>Economic factors --<br/>Precedent : the history of communication in corporations --<br/>Philosophy : the engineering of consent and process : strategic and tactical models --<br/>Performance : the measures that determine the success of communication --<br/>Corporate communication : the way forward --<br/>Guideline A: corporate communication strategy and policy --<br/>Guideline B: crisis communication --<br/>Guideline C: media relations --<br/>Guideline D: employee relations --<br/>Guideline E: global relations --<br/>Guideline F: corporate citizenship and table of organizations --<br/>Guideline G: core competencies for corporate communication --<br/>Guideline H: investor relations and sustainability --<br/>Guideline I: transparency and disclosure --<br/>Guideline J: reputation management --<br/>Guideline K: transaction communication --<br/>Guideline L: affiliate relations --<br/>Guideline M: thought leadership and executive relationship management --<br/>Guideline N: social media and corporate blogging. 
<br/><br/><label>ISBN: </label>9781433106224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management<br/>Corporations--Public relations<br/>International cooperation
<br/><br/><label>Dewey Class. No.: </label>658.45  / GOO/C