Durant, Alan <br/><br/>
Meaning in the media: discourse, controversy and debate/ 
Alan Durant 
 - Cambridge:  Cambridge University Press,  2010. 
 - xii, 254 p. ;  23 cm. 
<br/><br/>Part I. Communication Failure and Interpretive Conflict: <br/>1. From personal disagreement to meaning trouble spot--<br/>2. Signs of trouble--<br/>3. Different kinds of meaning question--<br/><br/>Part II. Making Sense of 'Meaning': <br/><br/>4. Meaning and the appeal to semantics--<br/>5. Interpretive variation--<br/>6. Time-based meaning--<br/><br/>Part III. Verbal Disputes and Approaches to Resolving Them: <br/><br/>7. Meaning as a knockout competition; 8. Standards of interpretation--<br/><br/>Part IV. Analyzing Disputes in Different Fields of Law and Regulation: <br/><br/>9. Defamation: 'reasonably capable of bearing the meaning attributed'--<br/>10. Advertising: 'not only what is said, but what is reasonably implied'--<br/>11. Offensiveness: 'if there is a meaning, it is doubtless objectionable'--<br/>Part V. Conclusion: <br/>12. Trust in interpretation--<br/>References. 
<br/><br/><label>ISBN: </label>9780521136402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Debates and debating<br/>Mass media and language<br/>Discourse analysis
<br/><br/><label>Dewey Class. No.: </label>302.23  / DUR/M