TY  - BOOK
AU  - Wimmer, Roger D.
AU  - Dominick, Joseph R.
TI  - Mass media research: an introduction
SN  - 0534562744
U1  - 302.23072 
PY  - 2003///
CY  - Belmont
PB  - Thomson/Wadsworth
KW  - Mass media--Research
N1  - Part 1. The Research Process --
Chapter 1. Science and Research --
Chapter 2. Elements of Research --
Chapter 3. Research Ethics --
Chapter 4. Sampling --
Part 2. Research Approaches --
Chapter 5. Qualitative Research Methods --
Chapter 6. Content Analysis --
Chapter 7. Survey Research --
Chapter 8. Longitudinal Research --
Chapter 9. Experimental Research --
Part 3. Data Analysis --
Chapter 10. Introduction to Statistics --
Chapter 11. Hypothesis Testing --
Chapter 12. Basic Statistical Procedures --
Part 4. Research Applications --
Chapter 13. Research in the Print Media --
Chapter 14. Research in the Electronic Media --
Chapter 15. Research in Advertising --
Chapter 16. Research in Public Relations --
Chapter 17. Research in Media Effects --
Chapter 18. Mass Media Research and the Internet --
Appendix Tables --
Glossary --
Name Index --
Subject Index
ER  -