Boyle, Raymond <br/><br/>
Power play: sport, the media, and popular culture/ 
Raymond Boyle and Richard Haynes 
 - 2nd ed. 
 - Edinburg:  Edinburg University Press,  2009. 
 - ix, 254 p. :  ill. ;  24 cm. 
<br/><br/>1. Sport, Media and Popular culture: Questions of Theory; 2. All our Yesterdays: A History of Media sport; 3. A Sporting triangle: Television, sport and sponsorship; 4. Power Game: Why sport Matters to Television; 5. Who Wants to Be A Millionaire? Media Sport and Stardom; 6. The Race Game: Media, sport, Race and Ethnicity; 7. For Men who Play to win; 8. Games Across frontiers; 10. Consuming Sport; 11. New Media sport. 
<br/><br/><label>ISBN: </label>9780748635931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Social aspects<br/>Sports--Political aspects<br/>Mass media and sports<br/>Mass media--Social aspects
<br/><br/><label>Dewey Class. No.: </label>070.449796  / BOY/B