TY - BOOK AU - Sarkar, N.N. TI - Art and print production SN - 9780195692242 U1 - 700 PY - 2009/// CY - New Delhi PB - Oxford University Press KW - Graphic arts KW - Printing KW - Design N1 - Art and production: an overview -- Typography -- Visual images -- Layout -- Principles of design -- Colour in design -- Copy for printing -- Printing processes -- Digital prepress -- Desktop publishing -- Paper and Finishing -- Costing and estimating -- Newspaper make-up -- Advertising design -- Identity design -- Periodicals -- Poster design -- Packaging design -- Direct communication -- Book design ER -