McQuail's mass communication theory/
Denis McQuail
- 5th ed.
- New Delhi: Vistaar Publications, 2009.
- viii, 616 p. : ill. ; 24 cm.
1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication.