TY  - BOOK
AU  - Fiske, John
TI  - Introduction to communication studies
SN  - 9780415046725
U1  - 302.2 
PY  - 2008///
CY  - London
PB  - Routledge
KW  - Communication
KW  - Semiotics
N1  - Introduction : what is communication? --
Communication theory --
Other models --
Communication, meaning, and signs --
Codes --
Signification --
Semiotic methods and applications --
Structuralist theory and applications --
Empirical methods --
Ideology and meanings
ER  -