Fiske, John <br/><br/>
Introduction to communication studies/ 
John Fiske 
 - 2nd ed. 
 - London:  Routledge,  2008. 
 - xvi, 203 p. :  ill. ;  23 cm. 
 - (Studies in culture and communication) .
<br/><br/>Introduction : what is communication? --<br/>Communication theory --<br/>Other models --<br/>Communication, meaning, and signs --<br/>Codes --<br/>Signification --<br/>Semiotic methods and applications --<br/>Structuralist theory and applications --<br/>Empirical methods --<br/>Ideology and meanings. 
<br/><br/><label>ISBN: </label>9780415046725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication<br/>Semiotics
<br/><br/><label>Dewey Class. No.: </label>302.2  / FIS/I