Panda, Tapan K. <br/><br/>
Marketing management: text and cases/ 
Tapan K. Panda. 
 - 2nd ed. 
 - New Delhi:  Excel Books,  2007. 
 - xvii, 757 p. :  ill. ;  30 cm. 
<br/><br/><label>ISBN: </label>9788174465481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- India.<br/>Marketing -- Management.<br/>Marketing -- Management -- Case studies.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAN/M