Goddard, Angela <br/><br/>
The Language of Advertising: Written Texts 

 - 2nd ed. 
 - London:  Routledge,  2008. 
 - 131p.  ill. ;  25 cm. 
<br/><br/>Unit 1. What is an advertisement? --<br/>Unit 2. Attention-seeking devices. Image. Verbal Text. Layout --<br/>Unit 3. Writers, readers and texts. Writer and Narrator. Narratee --<br/>Unit 4. How does that sound? Functions. Varieties of Speech and Writing. Presupposition. User Friendliness. 'Reality'. Stereotyping --<br/>Unit 5. Nautical but nice: intertextuality --<br/>Unit 6. Cultural variations. Brand Names --<br/>Unit 7. Tricks of the trade. To Compare or not to Compare. Buzz and Spin. You've Made it to the Top. Coming Off the Page --<br/>Unit 8. Picture me this. Symbols --<br/>Unit 9. Language on the move. Webpages and paper pages. Commercial advertising. Adbusting. What goes around, comes around. 
<br/><br/><label>ISBN: </label>9781138127975 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Language<br/>English language--Discourse analysis<br/>English language--Written English
<br/><br/><label>Dewey Class. No.: </label>401.4  / GOD/L