Singhal, Arvind <br/><br/>
Communication of innovations : A  journey with Ev Rogers/ 
Arvind  Singhal, 
 - 1st ed. 
 - New Delhi:  SAGE Publications,  2006. 
 - 260 p. 
<br/><br/>	Foreword - Peter ClarkePrefaceCommunication of Innovations: A Journey with Ev Rogers - James W Dearing and Arvind SinghalRevisiting Diffusion Theory - James W Dearing and Gary MeyerCommunication Network Analysis and the Diffusion of Innovations - Thomas W ValenteInnovation as a Knowledge Generation and Transfer Process - Dorothy A LeonardOn Integrating Social Cognitive and Social Diffusion Theories - Albert BanduraSocial Marketing and the Broadening of Marketing Movement - Philip KotlerCommunication and Social Change in Developing Countries - Srinivas MelkoteImplementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers - Ronny AdhikaryaEntertainment-Education and Health Promotion: A Cross-Continental Journey - Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana EliasEverett Rogers Personal Journey: Iowa to Iowa - Corinne L Shefner-RogersIndexes 
<br/><br/><label>ISBN: </label>0761934774 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication of technical information.<br/>Diffusion of innovations -- History -- 20th century.<br/>Technology transfer.
<br/><br/><label>Dewey Class. No.: </label>301.2  / EDI/C