The political communication reader/ 
edited by Ralph M. Negrine 
 - London:  Routledge,  2007. 
 - 318 p. 
<br/><br/>Introduction Section 1: Media and Democracy <br/>1. Public Opinion /Walter Lippmann <br/>2. Rich Media, Poor Democracy /Robert McChesney <br/>3. The 'Propaganda Model' /Jens Klaehn <br/>4. Media Theory After the Fall of European Communism /Colin Sparks<br/>5. Rethinking Media and Democracy /James Curran <br/>6. The 'Mediatization' of Politics /Gianpietro Mazzoleni and Winfried Schulz <br/>7. The Political-Media Complex at 50 /David Swanson <br/>8. The Third Age of Political Communication /Jay G. Blumler and Dennis Kavanagh <br/><br/>Section 2: Media and Political Advocates <br/>9. Politicians and the Press /Jay G. Blumler and Michael Gurevitch <br/>10. The News Media as a Political Institution /Timothy Cook <br/>11. We Keep America on Top of the World /Dan Hallin <br/>12. The Media Politics of Criminal Justice /Philip Schlesinger and Howard Tumber <br/>13. Media and Political Conflict /Gadi Wolsfeld <br/>14. Beyond Agenda Setting: Information Subsidies and Public Policy /Oscar Gandy <br/>15. Strategic Public Diplomacy /Jarol B. Manheim <br/><br/>Section 3: Elections and Campaigning <br/>16. Platforms and Windows /Elihu Katz <br/>17. The Formation of Campaign Agendas /Holli Semetko, Blumler, J., Gurevitch, M., Weaver, D., Barkin, S., and Wilhoit, G.C. <br/>18. Packaging the Presidency /Kathleen Hall Jamieson <br/>19. The Wisdom of the War Room /Maggie Scammell <br/>20. The 'Americanization' of Political Communication /Ralph Negrine and Stylianos Papathanassopouls <br/>21. Politics, Media and Modern Democracy /David Swanson and Paolo Mancini <br/>22. Political Communications in Postindustrial Societies /Pippa Norris <br/><br/>Section 4: Marketing Politics <br/>23. Professional Communication and the Means of Social Influence /Leon H. Mayhew <br/>24. New Frontiers in Political Professionalism /Paolo Mancini <br/>25. Professionalization: Of What? Since When? By Whom? /Darren G. Lilleker and Ralph Negrine <br/>26. Parties and Campaign Professionals in a Digital Age /David M. Farrell, Robin Kolodny and Stephen Medvic <br/>27. Global Political Campaigning /Fritz Plasser with Gunda Plasser <br/>28. The Politics of Marketing the Labour Party /Dominic Wring <br/>29. Political Marketing: Issues for Political Science /Margaret Scammell <br/><br/>Section 5: Media Effects <br/>30. The Reinforcement Effect /Paul F. Lazarsfeld, Bernard Berelson, and Hazel Gaudet <br/>31. The Effects of Newspapers /Pippa Norris, John Curtice, David Sanders, Margaret Scammell and Holli A. Semetko <br/>32. The Agenda-Setting Function of Mass Media /Maxwell E. McCombs and Donald L Shaw <br/>33. Images/ Issues/ Impact: The Media And Campaign '92 /Justin Lewis, Michael Morgan, and Andy Ruddock <br/>34. Cognitive Bases for Framing Effects /Joseph N. Cappella and Kathleen Hall Jamieson<br/>35. Effects of Framing on Attributions of Responsibility for Crime and Terrorism /Shanto Iyengar <br/>36. The Audience is a Crowd, the Crowd is a Public: Latter-Day Thoughts on Lang and Lang's 'MacArthur Day in Chicago' /Elihu Katz and Daniel Dayan <br/><br/>Section 6: Media and Political Engagement <br/>37. Technology and Mass Media /Robert D. Putnam <br/>38. The Long Campaign: The Politics of Tedium /Thomas E. Patterson <br/>39. Talking News, Talking Politics /David Buckingham <br/>40. Audience Engagement with Politically Incorrect /Jeffery P. Jones <br/>41. Public Access Broadcasting in the UK: A History /Brian McNair, Matthew Hibberd, Philip Schlesinger <br/>42. Media Participation: A Legitimizing Mechanism of Mass Democracy /Erik P. Bucy and Kimberly S. Gregson <br/><br/>Section 7: Personalization <br/>43. The Evolution of Celebrityhood /Darrell M. West and John Orman <br/>44. Cultural Struggle, the New News, and the Politics of Popularity in the Age of Jesse 'the Body'/Ventura Kevin Glynn <br/>45. The Man fom Hope: Hyperreal Intimacy and the Invention of Bill Clinton/ Shawn J. Parry-Giles and Trevor Parry-Giles <br/>46. Out of Order /Larry J. Sabato, Mark Stencel and S. Robert Lichter <br/>47. The Nature of Political Scandal /John B. Thompson<br/>48. What Happened to Sex Scandals? Politics and Peccadilloes, Jefferson to Kennedy /John H. Summers<br/><br/>Section 8: New Media, New Politics? <br/>49. Communicating Global Activism: Strengths and Vulnerabilities of Networked Politics /W. Lance Bennett <br/>50. Smart Mobs: The Power of the Mobile /Many Howard Rheingold<br/>51. Networking Dissent: Cyber Activists Use the Internet to Promote Democracy in Burma /Tiffany Danitz and Warren P. Strobel <br/>52. Buzz, Blogs, and Beyond: The Internet and the National Discourse in the Fall of 2004 /Michael Cornfield, Jonathan Carson, Alison Kalis and Emily Simon <br/>53. Democratisation, Parties and the Net: Mexico - Model or Aberration? /Darren Wallis <br/>54. How the Net Will Not Contribute to Democracy /Michael Margolis and David Resnick 
<br/><br/><label>ISBN: </label>9780415359368  041535935X  9780415359351  0415359368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Political aspects<br/>Mass media--Political aspects<br/>Communication in politics
<br/><br/><label>Dewey Class. No.: </label>302.23  / NEG/T