Fundamentals of marketing research. Vol. 3/ 
edited by N. K. Malhotra 
 - Los Angeles:  SAGE Publications,  2007. 
 - 433 p. 
<br/><br/>Volume III<br/><br/>Section 1: Qualitative Marketing Research (Continued from Vol. II)<br/><br/>- Advertising Experiments at the Campbell Soup Company/ J O Eastlack, Jr. & A G Rao<br/>- An Experimental Approach to Making Retail Store Environmental Decisions/ J Baker, M Levy & D Grewal<br/>- Learning and Using Electronic Information Products and Services: A Field Study/ V Mittal and M S Sawhney<br/>- The Right Side of Metrics/ G A Wyner<br/>- Measurement Validation in Marketing Research: A Review and Commentary/ B L Alford & B T Engelland<br/>- The Metric Quality of Ordered Categorical Data/ V Srinivasan & A K Basu<br/>- Development and Validation of a Brand Trust Scale/ E D-Ballester, J L Munuera-Aleman & M J Yague-Guillen<br/>- The Use of Expert Judges in Scale Development: Implications for Improving Face Validity Measures of Unobservable Constructs/ D M Hardesty & W O Bearden<br/>- The Dangers of Poor Construct Conceptualization/ S B MacKenzie<br/>- Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations/ D J Webb, C L Green & T G Brashear<br/>- Measuring the Sources of Marketing Channel Power: A Comparison of Alternative Approaches/ J R Brown, J L Johnson & Harold F Koenig<br/>- Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols/ R N Bolton<br/>- Split-Questionnaire Designs: A New Tool in Survey Design and Panel Management/ M Vriens, M Wedel & Z Sandor<br/>- Question Order Effects in Measuring Service Quality/ C W DeMoranville & C C Bienstock<br/>- Response Order Effects-How Do people Read?/ B Duffy<br/>- The Effect of Pretest Method on Error Detection Rates: Experimental Evidence/ N Reynolds & A Diamantopoulos<br/>- Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies/ P M Podsakoff and others<br/>- Sampling in the Twenty-First Century/ S Sudman & E Blair<br/>- Improving the Quality of Shopping Center Sampling/ S Sudman<br/>- Sampling and Controlling a TV Audience Measurement Panel/ S Wilcox<br/>- The Effect of Introductions on Telephone Survey Participation Rates/ M Brennan, S Benson & Z Kearns<br/>- riding the Wave: Response rates and the Effects of Time Intervals between Successive Mail Survey Follow-up Efforts/ C Claycomb, S S Porter & C L Martin<br/>- The Effect of INcentives in Web Surveys: Application and Ethical Considerations/ C Cobanoglu & N Cobanoglu<br/>- Are Consumer Survey Results Distorted? Systematic Impact of behavioral Frequency and Duration on Survey Response Errors/ E Lee, M Y Hu & R S Toh 
<br/><br/><label>ISBN: </label>9781412921237 (6v. set) 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL/F