TY  - BOOK
AU  - Malhotra, N. K., ed.
TI  - Fundamentals of marketing research. Vol. 1
SN  - 9781412921237 (6v. set)
U1  - 658.83 
PY  - 2007///
CY  - Los Angeles
PB  - SAGE Publications
N1  - Volume I
 Section 1: Qualitative marketing Research

- Marketing Research in the New Millennium: Emerging Issues and Trends/ N K Malhotra & M Peterson
- Helping Marketing Research Earn a Seat at the Table for Decision-Making: An Assessment and Prescription for the future/ N K Malhotra, M Peterson & C Uslay
- Multiple Orientations for the Conduct of Marketing Research: An Analysis of the Academic/Practitioner Distinction/ D Brinberg & E C Hirschman
- Exploitation to Engagement: The Role of Market Research in Getting Close to Niche Targets/ V Brooks
- Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry/ S hart & A Diamantopoulos
- Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century/ N K Malhotra, M Peterson & S B Kleiser
- Oh No, The Consultants are Coming!/ S Simmons & A Lovejoy
- Harvesting Past Research: use Databases to Develop a Predictive Category Model for Product Development/ N Helgeson, J Fentress & B Lervoog
- Sales Information Systems: Are they Being Used for More Than Simple Mail Shots?/ B Donaldson & G Wright
- A Systematic Procedure for Targeting Market Research/ R P Hamlin
- Defining Marketing Problems: Don't Spin Your Wheels Solving the Wrong Puzzle/ L D Gibson
- Nonsampling vs Sampling Errors in Survey Research/ H Assael & J Keon
- Australian Marketing Managers' Perceptions of the Internet: A Quasi-Longitudinal Perspective/ E K F Leong and others
- Developments in Outputs from 2001 Census/ B Leventhal
- Social Grading and the Census/ E Meier & C Moy
- Assessing the Validity of Secondary data Proxies for Marketing Constructs/ M B Houston
- Managing the Capture of Individuals Viewing within a Peoplemeter Service/ J Gill
- Commercial Use of UPC Scanner Data: Industry and Academic Perspectives/ R E Bucklin & S Gupta
- Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store data/ S Gupta, P Chintagunta, A kaul & D R Wittink
- Evolutionary Preference Segmentation with Panel Survey Data: An Application to New Products/ V Ramaswamy
- The Role of Geodemographics in Segmenting and Targeting COnsumer Markets: A Delphi Study/ V-W Mitchell & P J McGoldrick
ER  -