TY  - BOOK
TI  - Research methdology
SN  - 9788177229714
U1  - 001.42 
PY  - 2011///
CY  - New Delhi
PB  - Dreamtech Press
N1  - Chapter 1: Fundamentals of Research..
1.1 Introduction
1.2 Concepts of Research
1.2.1 Research as a Scientific Method
1.2.2 Types of Research
1.2.3 Motivational Research
1.2.4 Research Approach
1.2.5 Significance of Research.
1.2.6 Applying Research in Different Fields of Management.
1.2.7 Characteristics of Good Research
1.2.8 Problems Encountered by Researcher
1.2.9 Research Method versus Research Methodology
1.3 Research Process
1.4 Creativity in Research
1.5 Ethics in Research
1.6 Managers and Research
1.7 Summary
1.8 Key Terms
1.9 Exercise
Multiple Choice Questions.
Short Answer Type Questions
Long Answer Type Question
Chapter 2: Research Problem
2.1 Introduction
/ 2.2 ) Concept of Research Problem
^ " 2.2.1 Need of Research Problem
2.2.2 Defining Research Problem
, 2.2.3 Identifying Research Problem.
2.2.4 Formulating Research Problem
2.3 Conditions and Components of Research Problem
2.4 Summary
2.5 Key Terms.
2.6 Exercist
Multiple Choice Questions
Short Answer Type Questions
Long Answer Type Questions
Chapter 3: Research Design
3.1 Introduction
3.2 Concept of Research Design ,
3.3 Need and Features of Research Design
3.4 Components of Research Design
3.5 Types of Research Design
3.5.1 Research Design for Exploratory Studies.
3.5.2 Research Design for Descriptive and Diagnostic Studies.
3.5.3 Research Design for Experimental Studies .
3.6 Summar)
3.7 Key Terms
3.8 Exercise
Multiple Choice Questions
Short Answer Type Questions.
Long Answer Type Questions.
Chapter 4: Sampling
4.1 Introduction
4.2 Concept of Sampling.
4.2.1 Census versus Sample Survey
4.2.2 Developing Sampling Design
4.2.3 Charact'^tistirs nf a Good Sampling Design.
4.3 Sampling Error
4.4 Non-Sampling Errors...
4.5 Methods of Sampling....
4.5.1 Non-Probability Sampling
4.5.2 Probability Sampling
4.6 Summary...,
4.7 Key Terms.
4.8 Exercise
Multiple Choice Questions
Short Answer Type Questions
Long Answer Type Questions
Chapter 5: Measurement and Scaling Techniques
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.').4.1 Rating Scale
.0.4.2 Ranking Scale.
0.4.3 Arbitrary Scale
.0.4.4 DilTerential Scale .
.0.4.0 Sumniated Scale..
5.4.6 Cumulative Scale.
5.4.7 Factor Scale
5.5 Summary
5.6 Key Terms..
5.7 Exercises.
Multiple Choice Questions.,
Short An.swer Type Questions
Long Answer Type Questions
Chapter 6: Methods of Data Collection.
6.1 Introductior
6.2 Concept of Data Collection
6.3 Types of Data
6.4 Methods of Primary Data Collection
6.4.1 Observation Method
6.4.2 Interview Method
6.4.3 Questionnaire Method .
6.4.4 Socio-metrie Method
6.4.5 Schedule Method
6.5 Some Other Methods of Primary Data Collection
6.6 Methods of Secondary Data Collection.
6.7 Selecting an Appropriate Method of Data Collection
6.8 Summary
6.9 Key Terms,
6.10 Exercise
Multiple Choice Questions.
Short Answer Type Questions
Long Answer Type Questions
Chapter 7: Data Processing and Analysis
7.1 Introduction
7.2 Concept of Data Processing.
7.2.1 Editing
7.2.2 Coding.
7.2.3 Classification
7.2.4 Data Entry...
7.2.5 Tabulation...
7.3 Concept of Data Analysis .
7.4 Measures of Central Tendency.
7.4.1 Mean....
7.4.2 Median
7.4.3 Mode...
7.5 Measures of Dispersion
7.5.1 Range
7.5.2 Mean Deviation.
7.5.3 Standard Deviation
7.6 Measure of Skewness
7.7 Measures of Relationship
7.7.1 Correlation Analysis
7. 7.2 Causal Analysis
7.8 Other Statistical Measures used in Research..
7.8.1 Index Numbers.
7.8.2 Time Series Analysis...,
7.8.3 Decision Tree Analysis
7.9 Summary.
7.10 Key Terms
7.11 Exercise....
Multiple Choice Questions
Short Answer Type Questions,
Long Answer Type Questions,
Chapter 8: Concept of Hypothesis
8.1 Introduction.
8.2 Defining Hypothesis..
8.2.1 Characteristics of Hypothesis
8.2.2 Types of Hypothesis
- ~ ^3 -Hypothesis Testing
8.3.1 Null Hypothesis and Alternative Hypothesis
8.3.2 Decision Rule...
n  8.3.3 Two-tailed Test
8.3.4 One-tailed Test.
8.4 Procedure of Hypothesis Testing
8.5 Summary
8.6 Key Terms,
8.7 Exercise.
Multiple Choice Questions
Short Answer Type Questions....
Long Answer Type Questions....
Chapter 9: Parametric Tests .
9.1 Introduction.
9.2 Types of Hypothesis Testing
9.3 Parametric Tests.
9.4 One-Sample Tests....
Exploring Case-I.
Exploring Case-II
Exploring Case-II
Exploring Case-D
Exploring Case-V
Exploring Case-V
Exploring Case-V
9.5 Two- Sample Test....
9.5.1 Differences between Two Independent Samples
9.5.2 Differences between the Two Proportions.
9.5.3 Comparing Two Related Samples
9.5.4 Study of Equality ofVariances of Two Populations.
9.6 Summary..
9.7 Key Terms
9.8 Exercise
Multiple Choice Questions
Short Answer Type Questions....
Long Answer Type Questions....
Numerical Questions
Chapter 10: Non-Parametric Tests..
10.1 Introduction
10.2 Non-Parametric Test.
10.3 Sign Test
10.3.1 One Sample Sign Test
10.3.2 Two Sample Sign Test
10.4 Rank Correlation.
10.5 Rank Sum Test
10.5.1 Mann-Whitney Test (or U Test).
10.5.2 Kruskal Wallis Test.
10.6 Wilcoxon Matched Pairs Test/Signed Rank Test.
10.7 Chi-square Test
10.7.1 Chi-square Test for Goodness of Fit
10.7.2 Chi-Square Test for Independence
10.8 Exploring ANOVA.
10.8.1 One Way ANOVA.
10.8.2 Two Way ANOVA.
10.9 ANOCOVA
10.10 Summary
10.11 Key Terms
10.12 Exercise
Multiple Choice Questions.
Short Answer Type Questions,
Long Answer Type Questions
Numerical Questions
Chapter 11: Model Building and Decision-Making
11.1 Introduction
11.2 Concept of Model Building
11.2.1 Stages in Model Building
11.2.2 Types of Business Problems
11.3 Types of Decision- Making Models
11.3.1 Rational Model
11.3.2 Intuitive Model
11.3.3 Recognition Primed Decision-Making Model
11.4 Decision-Making Process
11.5 Decision-Making Conditions and Strategies.
11.6 Summary
11.7 Key Terms
11.8 Exercise
Multiple Choice Questions
Short Answer Type Questions
Long Answer Type Questions
Chapter 12: Report Writing
12.1 Introduction
12.2 Report Proposal.
12.3 Research Report
12.4 Written Report
12.4.1 Audience of a Report.
12.4.2 Types of Reports.
12.4.3 Steps in Writing a Report..
12.5 Integral Parts of Report
12.6 Oral Presentations
12.7 Summary
12.8 Key Terms
12.9 Exercise.
Multiple Choice Questions
Short Answer Type Questions
Long Answer Type Questions
Chapter 13: Computer Application in Research Methodology
13.1 Introduction
13.2 Computer Application in Research Methodology.
13.3 SPSS Software
13.4 Descriptive Statistics
13.4.1 Frequency Analysis
13.4.2 Descriptive Analy.sis.
13.4.3 Crosstabs Analysis
13.5 Bivariate Statistics
13.5.1 One-Way ANOVA.
13.6 Regression Analysis
13.7 Summary
13.8 Key Terms.
13.9 Exercise
Multiple Choice Questions.
Short Answer Type Questions.
Long Answer Type Questions,
Case Studies
Case Study-1: New Balance: Attaining a Balance in Marketing Strategy
Case Study-2: Young TV: The World's Most Widely Distributed T V Network
Case Study-3: Levi's: Fadingjeans and Market Share
Case Study-4: Market Strategy Plan
Case Study-5: The Retention Problem of XYZ Company
Case Study-6: Discovering Customer Needs through Research.
Case Study-7: Launching of New Products by Kellogg.
Case Study-8: Role of Research in Designing New Products
Case Study-9: Marketing Research at Proctor and GambleChapter 1: Fundamentals of Research..
1.1 Introduction
1.2 Concepts of Research
1.2.1 Research as a Scientific Method
1.2.2 Types of Research
1.2.3 Motivational Research
1.2.4 Research Approach
1.2.5 Significance of Research.
1.2.6 Applying Research in Different Fields of Management.
1.2.7 Characteristics of Good Research
1.2.8 Problems Encountered by Researcher
1.2.9 Research Method versus Research Methodology
1.3 Research Process
1.4 Creativity in Research
1.5 Ethics in Research
1.6 Managers and Research
1.7 Summary
1.8 Key Terms
1.9 Exercise
Multiple Choice Questions.
Short Answer Type Questions
Long Answer Type Question
Chapter 2: Research Problem
2.1 Introduction
/ 2.2 ) Concept of Research Problem
^ " 2.2.1 Need of Research Problem
2.2.2 Defining Research Problem
, 2.2.3 Identifying Research Problem.
2.2.4 Formulating Research Problem
2.3 Conditions and Components of Research Problem
2.4 Summary
2.5 Key Terms.
2.6 Exercist
Multiple Choice Questions
Short Answer Type Questions
Long Answer Type Questions
Chapter 3: Research Design
3.1 Introduction
3.2 Concept of Research Design ,
3.3 Need and Features of Research Design
3.4 Components of Research Design
3.5 Types of Research Design
3.5.1 Research Design for Exploratory Studies.
3.5.2 Research Design for Descriptive and Diagnostic Studies.
3.5.3 Research Design for Experimental Studies .
3.6 Summar)
3.7 Key Terms
3.8 Exercise
Multiple Choice Questions
Short Answer Type Questions.
Long Answer Type Questions.
Chapter 4: Sampling
4.1 Introduction
4.2 Concept of Sampling.
4.2.1 Census versus Sample Survey
4.2.2 Developing Sampling Design
4.2.3 Charact'^tistirs nf a Good Sampling Design.
4.3 Sampling Error
4.4 Non-Sampling Errors...
4.5 Methods of Sampling....
4.5.1 Non-Probability Sampling
4.5.2 Probability Sampling
4.6 Summary...,
4.7 Key Terms.
4.8 Exercise
Multiple Choice Questions
Short Answer Type Questions
Long Answer Type Questions
Chapter 5: Measurement and Scaling Techniques
j.l IiitnxliK lion..
j.2 ofMrasnrcmciil
j.2.1 McasmctJicnl Si.ilo..
j.2.2 Drvclopiny Mt asiin ine ni I odIs.
Basic Crilcria ()f(ic)(Kl McasmcmciU Tools
I'arors in Mc.isinciticni,
j.3 Concept ol Scaiint;
j.3.1 Mcaninii oI Sc alinti
j.3.2 Bases ol"Sc ale Classiiic ation
AiJinoac hes oi Sc ale ( lonslruc tion
,0.4 l\pes ol Scale."'
.').4.1 Rating Scale
.0.4.2 Ranking Scale.
0.4.3 Arbitrary Scale
.0.4.4 DilTerential Scale .
.0.4.0 Sumniated Scale..
5.4.6 Cumulative Scale.
5.4.7 Factor Scale
5.5 Summary
5.6 Key Terms..
5.7 Exercises.
Multiple Choice Questions.,
Short An.swer Type Questions
Long Answer Type Questions
Chapter 6: Methods of Data Collection.
6.1 Introductior
6.2 Concept of Data Collection
6.3 Types of Data
6.4 Methods of Primary Data Collection
6.4.1 Observation Method
6.4.2 Interview Method
6.4.3 Questionnaire Method .
6.4.4 Socio-metrie Method
6.4.5 Schedule Method
6.5 Some Other Methods of Primary Data Collection
6.6 Methods of Secondary Data Collection.
6.7 Selecting an Appropriate Method of Data Collection
6.8 Summary
6.9 Key Terms,
6.10 Exercise
Multiple Choice Questions.
Short Answer Type Questions
Long Answer Type Questions
Chapter 7: Data Processing and Analysis
7.1 Introduction
7.2 Concept of Data Processing.
7.2.1 Editing
7.2.2 Coding.
7.2.3 Classification
7.2.4 Data Entry...
7.2.5 Tabulation...
7.3 Concept of Data Analysis .
7.4 Measures of Central Tendency.
7.4.1 Mean....
7.4.2 Median
7.4.3 Mode...
7.5 Measures of Dispersion
7.5.1 Range
7.5.2 Mean Deviation.
7.5.3 Standard Deviation
7.6 Measure of Skewness
7.7 Measures of Relationship
7.7.1 Correlation Analysis
7. 7.2 Causal Analysis
7.8 Other Statistical Measures used in Research..
7.8.1 Index Numbers.
7.8.2 Time Series Analysis...,
7.8.3 Decision Tree Analysis
7.9 Summary.
7.10 Key Terms
7.11 Exercise....
Multiple Choice Questions
Short Answer Type Questions,
Long Answer Type Questions,
Chapter 8: Concept of Hypothesis
8.1 Introduction.
8.2 Defining Hypothesis..
8.2.1 Characteristics of Hypothesis
8.2.2 Types of Hypothesis
- ~ ^3 -Hypothesis Testing
8.3.1 Null Hypothesis and Alternative Hypothesis
8.3.2 Decision Rule...
n  8.3.3 Two-tailed Test
8.3.4 One-tailed Test.
8.4 Procedure of Hypothesis Testing
8.5 Summary
8.6 Key Terms,
8.7 Exercise.
Multiple Choice Questions
Short Answer Type Questions....
Long Answer Type Questions....
Chapter 9: Parametric Tests .
9.1 Introduction.
9.2 Types of Hypothesis Testing
9.3 Parametric Tests.
9.4 One-Sample Tests....
Exploring Case-I.
Exploring Case-II
Exploring Case-II
Exploring Case-D
Exploring Case-V
Exploring Case-V
Exploring Case-V
9.5 Two- Sample Test....
9.5.1 Differences between Two Independent Samples
9.5.2 Differences between the Two Proportions.
9.5.3 Comparing Two Related Samples
9.5.4 Study of Equality ofVariances of Two Populations.
9.6 Summary..
9.7 Key Terms
9.8 Exercise
Multiple Choice Questions
Short Answer Type Questions....
Long Answer Type Questions....
Numerical Questions
Chapter 10: Non-Parametric Tests..
10.1 Introduction
10.2 Non-Parametric Test.
10.3 Sign Test
10.3.1 One Sample Sign Test
10.3.2 Two Sample Sign Test
10.4 Rank Correlation.
10.5 Rank Sum Test
10.5.1 Mann-Whitney Test (or U Test).
10.5.2 Kruskal Wallis Test.
10.6 Wilcoxon Matched Pairs Test/Signed Rank Test.
10.7 Chi-square Test
10.7.1 Chi-square Test for Goodness of Fit
10.7.2 Chi-Square Test for Independence
10.8 Exploring ANOVA.
10.8.1 One Way ANOVA.
10.8.2 Two Way ANOVA.
10.9 ANOCOVA
10.10 Summary
10.11 Key Terms
10.12 Exercise
Multiple Choice Questions.
Short Answer Type Questions,
Long Answer Type Questions
Numerical Questions
Chapter 11: Model Building and Decision-Making
11.1 Introduction
11.2 Concept of Model Building
11.2.1 Stages in Model Building
11.2.2 Types of Business Problems
11.3 Types of Decision- Making Models
11.3.1 Rational Model
11.3.2 Intuitive Model
11.3.3 Recognition Primed Decision-Making Model
11.4 Decision-Making Process
11.5 Decision-Making Conditions and Strategies.
11.6 Summary
11.7 Key Terms
11.8 Exercise
Multiple Choice Questions
Short Answer Type Questions
Long Answer Type Questions
Chapter 12: Report Writing
12.1 Introduction
12.2 Report Proposal.
12.3 Research Report
12.4 Written Report
12.4.1 Audience of a Report.
12.4.2 Types of Reports.
12.4.3 Steps in Writing a Report..
12.5 Integral Parts of Report
12.6 Oral Presentations
12.7 Summary
12.8 Key Terms
12.9 Exercise.
Multiple Choice Questions
Short Answer Type Questions
Long Answer Type Questions
Chapter 13: Computer Application in Research Methodology
13.1 Introduction
13.2 Computer Application in Research Methodology.
13.3 SPSS Software
13.4 Descriptive Statistics
13.4.1 Frequency Analysis
13.4.2 Descriptive Analy.sis.
13.4.3 Crosstabs Analysis
13.5 Bivariate Statistics
13.5.1 One-Way ANOVA.
13.6 Regression Analysis
13.7 Summary
13.8 Key Terms.
13.9 Exercise
Multiple Choice Questions.
Short Answer Type Questions.
Long Answer Type Questions,
Case Studies
Case Study-1: New Balance: Attaining a Balance in Marketing Strategy
Case Study-2: Young TV: The World's Most Widely Distributed T V Network
Case Study-3: Levi's: Fadingjeans and Market Share
Case Study-4: Market Strategy Plan
Case Study-5: The Retention Problem of XYZ Company
Case Study-6: Discovering Customer Needs through Research.
Case Study-7: Launching of New Products by Kellogg.
Case Study-8: Role of Research in Designing New Products
Case Study-9: Marketing Research at Proctor and Gamble
ER  -