Tourism and social marketing / C. Michael Hall.
Material type: TextPublication details: London: Routledge, 2014Description: xii, 294 pages : illustrations ; 25 cmISBN: 9780415576666 (pbk); 9780203854259 (ebk)Subject(s): Tourism | Social marketing | BUSINESS & ECONOMICS / Consumer Behavior | TRAVEL / GeneralDDC classification: 910.688Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 910.688 MIC/T (Browse shelf(Opens below)) | Available | P43856 |
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
910.684 YAN/P Planning for ethnic tourism/ | 910.688 ASH/M Marketing tourism places / | 910.688 DON/T Tourism and the branded city : film and identity on the Pacific Rim / | 910.688 MIC/T Tourism and social marketing / | 910.7105496 ADH/G Geographical education and research in Nepal / | 910.72 BOT/K Key concepts in tourism research / | 910.72 BRO/R Researching hospitality and tourism : a student guide / |
Includes bibliographical references (p. 244-288) and index.
1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour
3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing
5.The Craft and Practice of Social Marketing
6.The Demarketing of Tourism Attractions, Activities and Destinations
7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues
9.Sustainable Consumption and Social Marketing
10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?
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