The little book of big customer satisfaction measurement/ Ajit Rao and Subhash Chandra
Material type: TextPublication details: New Delhi: SAGE, 2012Description: xvi, 164 pISBN: 9788132109785; 9788132117193Subject(s): Business and Management | Consumer satisfactionOnline resources: Click here to access online
Contents:
Preface --
Acknowledgments --
Introduction --
The basic truths of customer satisfaction --
The measurement tools --
Converging brand and the customer --
The loyalty convergence --
NPS : is it the ultimate question? --
Benchmarking and normative databases --
Implementing the survey findings --
Appendices --
Bibliography --
About the authors.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
e-Books | Central Library, Sikkim University | Not for loan | E-2357 |
Total holds: 0
Preface --
Acknowledgments --
Introduction --
The basic truths of customer satisfaction --
The measurement tools --
Converging brand and the customer --
The loyalty convergence --
NPS : is it the ultimate question? --
Benchmarking and normative databases --
Implementing the survey findings --
Appendices --
Bibliography --
About the authors.
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