Aesthetics in marketing/ Rajat K. Baisya and G. Ganesh Das
Material type: TextPublication details: London: SAGE, 2008Description: 313 pISBN: 9780761935957Subject(s): Aesthetics | Market segmentation | New products | Consumers' preferences | Marketing--Philosophy | Marketing--Social aspects | New products--MarketingOnline resources: Click here to access onlineItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
e-Books | Central Library, Sikkim University | Not for loan | E-2343 |
Foreword / M.B. Shin --
1. Introduction to Aesthetics --
2. Aesthetics, Its Qualities and Attributes --
3. Aesthetics and Design, and Its Role in Products --
4. Aesthetics, Design and Consumer Behaviour --
5. Aesthetic Influence on Consumer Behaviour and Durables --
6. Demographic Variables and Branding in Consumer Durables --
7. Total Aesthetic Experience --
A Discussion --
8. The Aesthetic Framework --
A Synthesis of Concepts --
9. Companies' Approach to Design and Aesthetics --
10. Role of Aesthetics in Marketing.
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