Intercultural communication : the Indian context/ Ramesh N. Rao and Avinash Thombre.

Intro; Title Page; Copyright Page; Dedication Page; For Our Readers; Contents; List of Tables; List of Figures; Preface; 1. Communication and Culture; Functions of Communication; Communication for Information Gathering; Communication to Fulfill Personal Needs; Communication to Establish Personal Identity; Principles of Communication; Communication is Dynamic; Communication is Symbolic; Communication is Dependent on Context; Culture; Inadequate Assumptions of Culture in the Postglobalization Era; Culture is Homogenous; Culture is a Thing Culture is Uniformly Distributed among Members of a GroupAn Individual is a Member of a Single Culture; Culture is Custom; Culture is Timeless; Levels of Culture; Characteristics of Culture; Cultures are Subjective; Cultures Change Over Time; Cultures are Largely Invisible; Reciprocal Relationship between Communication and Culture; Iceberg Concept of Culture; Culture and Civilization; Intercultural Communication; Importance of Studying Intercultural Communication; Indian Culture; Discussion Questions; References; 2. The Beginnings of Intercultural Contact Saraswati Civilization as Origin of Indian Cultural MilieuCities; Arts and Crafts; Trade, Shipping, Agriculture, and Technology; Decline of Saraswati Civilization and its Diffusion into the Larger Indian Subcontinent; Persian Influence and the Contact with Alexander; Influence of Mauryan and Gupta Empires; Cultural Development in the Middle Ages; Cultural Influences of Islamic Rule; Cultural Influences of Empires in the South; Delhi Sultanate, Mughal Rule, and Indian Cultural Renaissance; Influence of the Maratha Empire; Impact and Influence of British Colonial Era Genealogy of the Present-Day IndianPan-Indian Culture; Discussion Questions; References; 3. Orientation of Culture; Value Orientations in the Larger Indian Culture; Vedic Values Ingrained in Indian Culture; Power Distance in Indians; Relationship between Humans: Individualism-Collectivism Dialectic; Masculinity/Femininity; Uncertainty Avoidance and Indian Culture; Time Orientation and Indian Culture; Paradoxical Nature of Values; Modern Indian Worldview Shaped by Technology, Trade, Travel, and Television; Values from Epics that Shape Modern Indian Culture Time to Reflect: Relevance of Indian Values to Present Ecological CrisisDiscussion Questions; References; 4. Self, Perception, and Formation of Intercultural Identity; Development of Personal Identity: It Takes a Village; Growing up in India: Shaping Indian Identity; Parents' Influence on Shaping Personal Identity; Family Influences in Cultural Identity Development; Disappearance of Joint Family and Reinterpretation of Inner Self; Globalization and Changes in Youth Self-Identity; Identity Formation Process; Models of Cultural Identity; Social Identity Theory; Ethnolinguistic Identity Theory