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Brand Bollywood: A New Global Entertainment Order/ Derek Bose

By: Bose, DerekMaterial type: Text

TextPublication details: New Delhi: Sage, 2006ISBN: 9788132102786Subject(s): Social ScienceOnline resources: Click here to access online

Contents:

First Day First Show: Perishable Commodity -- Delivery Platforms -- Integrated Solutions -- One Size Fits All: Vanishing Formulas -- Market Research -- Missing Links -- Distribution Is God: Growth Drivers -- Distributors' Dilemma -- Video Boom -- Riding the Air Waves: Tuning In -- Niche Channels -- Digital Migration -- Battle of the Screens: Personal Computers -- Animation and Gaming -- Mobile Telephony -- Let the Music Play On: Signposts -- Partnering Progress -- Music Theft -- Crime and Punishment: Government Intervention -- Borderless Crime -- Content Regulation -- Rise of Consuming Classes: Consumption Patterns -- Technology Effects -- Big Picture -- Reviving Lost Mojo: Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment -- Back to the Future: Portfolio Management -- Global Powerhouse -- Road Map Ahead.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-1251

Total holds: 0

First Day First Show: Perishable Commodity --
Delivery Platforms --
Integrated Solutions --
One Size Fits All: Vanishing Formulas --
Market Research --
Missing Links --
Distribution Is God: Growth Drivers --
Distributors' Dilemma --
Video Boom --
Riding the Air Waves: Tuning In --
Niche Channels --
Digital Migration --
Battle of the Screens: Personal Computers --
Animation and Gaming --
Mobile Telephony --
Let the Music Play On: Signposts --
Partnering Progress --
Music Theft --
Crime and Punishment: Government Intervention --
Borderless Crime --
Content Regulation --
Rise of Consuming Classes: Consumption Patterns --
Technology Effects --
Big Picture --
Reviving Lost Mojo: Shifting Paradigms --
Regulatory Intervention --
Last Mile Environment --
Back to the Future: Portfolio Management --
Global Powerhouse --
Road Map Ahead.

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