Essentials of business research methods/ Joseph F. Hair, Michael Page, Niek Brunsveld
Publication details: New York: Routledge, 2020Edition: 4th edDescription: xii, 507 p. : ill. ; 24 cmISBN: 9780367196189Subject(s): Business--ResearchDDC classification: 650.072| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University General Book Section | 650.072 HAI/E (Browse shelf(Opens below)) | C1 | Available | 48225 | ||
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General Books
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Central Library, Sikkim University General Book Section | 650.072 HAI/E (Browse shelf(Opens below)) | C2 | Available | 48226 |
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| 650.03 WIT/T The biographical dictionary of management/ | 650.07113 DAT/R Rethinking the MBA: business education at a crossroads/ | 650.071141 MIL/E The Essential MBA/ | 650.072 HAI/E Essentials of business research methods/ | 650.072 HAI/E Essentials of business research methods/ | 650.072 SAU/R Research Methods For Business Students/ | 650.072 SEK/R Research methods for business: a skill-building approach/ |
Part I: Introduction Chapter 1: Business Research for The Twenty-First Century Chapter 2: Overview of the Research Process Chapter 3: Ethics in Business Research Part II: Beginning the Research Chapter 4: Defining the Research Problem and Reviewing the Literature Chapter 5: The Nature and Sources of Secondary Business Data Chapter 6: Conceptualization and Research Design Part III: Sampling and Data Collection Chapter 7: Sampling Approaches and Considerations Chapter 8: Methods of Collecting Primary Data Chapter 9: Measurement and Scaling Chapter 10: Questionnaire DesignPart IV: Analysis and Interpretation of Data Chapter 11: Basic Data Analysis for Qualitative Research Chapter 12: Basic Data Analysis for Quantitative Research Chapter 13: Testing Hypotheses in Quantitative Research Chapter 14: Examining Relationships Using Correlation and Regression Chapter 15: Other Multivariate TechniquesPart V: Communicating the Results Chapter 16: Reporting and Presenting Research
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