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Customer relationship management: concepts and cases / Alok Kumar Rai

By: Rai, Alok KumarPublication details: Delhi: PHI learning private limited, 2012Edition: 2ndDescription: 501 p. PBISBN: 9788120346956DDC classification: 658.812

Contents:

1. Relationship in business: A management tool 2. Customer relationship management: A conceptual foundation 3. Customer relationship management: A literary perspective..

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General Books	Central Library, Sikkim University	658.812 RAI/C (Browse shelf(Opens below))	C1	Available	47067
General Books	Central Library, Sikkim University	658.812 RAI/C (Browse shelf(Opens below))	C2	Available	47068
General Books	Central Library, Sikkim University	658.812 RAI/C (Browse shelf(Opens below))	C3	Available	47069
General Books	Central Library, Sikkim University	658.812 RAI/C (Browse shelf(Opens below))	C4	Available	47070
General Books	Central Library, Sikkim University	658.812 RAI/C (Browse shelf(Opens below))	C5	Available	47071

Total holds: 0

1. Relationship in business: A management tool
2. Customer relationship management: A conceptual foundation
3. Customer relationship management: A literary perspective..

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