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Consumer behaviour: Insights from indian market / Ramanuj majumdar

By: Majumdar, Ramanuj Publication details: Delhi; PHI learning private limited 2010Description: ix, 350 PBISBN: 9788120339637DDC classification: 658.83420954

Contents:

1. Consumer behaviour: An overview 2. The consumer as an individual 3. Consumers in their social and cultural settings 4. The consumer decision making process 5. Understanding indian market diversity and evolving consumer behaviour..

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University	658.83420954 MAJ/C (Browse shelf(Opens below))	Available		46373

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1. Consumer behaviour: An overview
2. The consumer as an individual
3. Consumers in their social and cultural settings
4. The consumer decision making process
5. Understanding indian market diversity and evolving consumer behaviour..

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