The market research toolbox:A concise guide for beginners / Edward F. Mcquarrie

By: McQuarriePublication details: USA Sage publications Inc 2016Edition: 4thDescription: xxi, 373 PBISBN: 9781452291581DDC classification: 658.83
Contents:
1. Introduction 2. Archival Research 3. Qualitative Research 4. Quantitative Research 5. The Big Picture
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
658.83 MCQ/M (Browse shelf(Opens below)) Available 46247
Total holds: 0

1. Introduction
2. Archival Research
3. Qualitative Research
4. Quantitative Research
5. The Big Picture

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