The market research toolbox:A concise guide for beginners / Edward F. Mcquarrie
Publication details: USA Sage publications Inc 2016Edition: 4thDescription: xxi, 373 PBISBN: 9781452291581DDC classification: 658.83
Contents:
1. Introduction
2. Archival Research
3. Qualitative Research
4. Quantitative Research
5. The Big Picture
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
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Central Library, Sikkim University | 658.83 MCQ/M (Browse shelf(Opens below)) | Available | 46247 |
Total holds: 0
1. Introduction
2. Archival Research
3. Qualitative Research
4. Quantitative Research
5. The Big Picture
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