Hospitality marketing / David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen.
Material type: TextPublication details: New York: Routledge, 2017Edition: 3rd edDescription: xxi, 410 pages ; 26 cmISBN: 9781138927483 Subject(s): Hospitality industry -- Marketing | Hotels -- MarketingDDC classification: 338.47910688Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University | 338.47910688 BOW/H (Browse shelf(Opens below)) | Available | 45984 |
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338.4791068 SET/S Successful tourism: fundamentals of tourism/ | 338.4791068 SIN/T Tourism and Development Management/ | 338.4791068 SIN/T Tourism and Development Management/ | 338.47910688 BOW/H Hospitality marketing / | 338.479107 KUM/C Challenges and Opportunities in the Industry & Academics | 338.4791072 Research themes for tourism / | 338.4791087 BUH/B Best Practice in Accessible Tourism/ |
Includes bibliographical references and index.
Preface Structure and learning features Acknowledgements Part A: Introduction1.Introduction to hospitality marketing Part B: Pre-encounter Marketing2. Marketing research 3. Understanding and segmenting customers 4. Competitive strategies 5. Developing the offer6.Locating the offer7. Pricing the offer and Revenue Management 8. Distributing the offer 9. Communicating the offer Part C: Encounter Marketing10. Managing the physical environment11. Managing service processes 12. Managing customer-contact employees Part D: Post-encounter Marketing13. Managing customer satisfaction 14. Relationship marketing Part E: The Marketing Plan15. Marketing planningIndex
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