Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context/

By: KumarMaterial type: TextTextPublication details: Pearson, ISBN: 9789332500815Online resources: Click here to access online
Contents:
Introduction: Why Concepts Are Important in the Indian Context Part I: Concepts in Consumer Behaviour Part II: Readings Part III: Cases
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Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-113
Total holds: 0

Introduction: Why Concepts Are Important in the Indian Context
Part I: Concepts in Consumer Behaviour
Part II: Readings
Part III: Cases

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