Promoting and Marketing Events/
Material type:
TextPublication details: 2013.ISBN: - 9780203583166
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e-Books
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Central Library, Sikkim University | Not for loan | E-708 |
Chapter 1|13 pages
Introduction – what is event marketing and public relations?
Chapter 2|21 pages
Communication and persuasion within events
Chapter 3|21 pages
Marketing your event
Chapter 4|21 pages
The importance of a marketing strategy
Chapter 5|18 pages
The event marketing mix
Chapter 6|20 pages
Understanding the consumers of your event
Chapter 7|21 pages
Building your reputation – the use of public relations
Chapter 8|20 pages
Gaining visibility – marketing public relations (MPR)
Chapter 9|21 pages
Using media relations
Chapter 10|21 pages
Corporate public relations – building your reputation
Chapter 11|21 pages
Promoting your event online
Chapter 12|14 pages
Conclusion
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