Public service broadcasting 3.0: Legal design for the digital present/ Mira Burri

1 Introduction
2 Conceptualizing and contextualizing public service
broadcasting
A Introduction 4
B Debating t}i£ present andfuture ofPSB 11
I justijying PSB 11
II Exogenous groundsfor PSB reform 19
III Endogenous grounds for PSB reform 22
IV Policy discussions on PSB reform 23
C The European Union dimension 28
I Competition rules, state aids and the free movement of
services 28
II EU audiovisual media regulation 35
D Appraisal and critique of the PSB reform discourse 43
I The national and European policy domains 43
II The academic discourse 49
III Conclusion: breaking ground, contemplating broader
^vemance models and setting out to explore PSB 3.0 5?
3 Mapping global media governance in the digital age
A Introductory remarks on global media governance 58
I Debating governance, global governance and changes irt
governance 59
II Some conceptual clarifications 64
B Waysforward: outlining constituent elements of contemporary
govern ance design 79
I Reinvmti'ng government or reinventing governance? 79
11 The role of law 81
C Global media governance: mapping institutions, actors, linkages
and constraints 87
I Introductory remarks 87
11 Relevant trade governance institutions 89
III Relevant IP governance institutions and developments 125
IV Relevant Internet Governance institutions and processes 144
D Conclusions 157
Public service media design for the digital present
(and future)
A Introduction 164
B Linking PSM with the objective of exposure diversity 167
C What is different in the new media space? 171
I Highlighting some chants and some challenges 171
II Wrapping it up 189
D What is public service content? 191
E PSM: essentialfunctions 195
I PSM as producer: high-quality news and journalism 195
II PSM as navigator 202
III PSM as memory institution 216
F PSM: design and organization 223
I A public service media institution 223
II Redesign ing PSM as part of the cross-media project on
plurality 229
G Conclusions 232
Conclusions: digital media governance in the public
interest
A The politics of public service broadcasting 235
B The global dimension of public interest policies for digital
media 239
C Need to act 242