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The strategy of global branding and brande equity/ Lee, Alvin

Material type: Text

TextPublication details: New York: Routledge, 2015Description: 221 pISBN: 9780415749114DDC classification: 658.827

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.827 LEE/S (Browse shelf(Opens below))	Available		P44141

Total holds: 0

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Previous	658.827 HER/F foundations of brand management/	658.827 KAP/B 24 Brands mantras: Finding a place in the minds and hearts of consumers/	658.827 KEL/S Strategic brand management: building, measuring, and managing brand equity/	658.827 LEE/S The strategy of global branding and brande equity/	658.827 PIK/B Brands and branding geographies/	658.83 BIR/E The effective use of market research: how to drive and focus better business decisions/	658.83 BIR/E The effective use of market research: how to drive and focus better business decisions/	Next

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