Behavioral Decision Theory : psychological and mathematical descriptions of human choice behavior./ Takemura, Kazuhisa.

1 Decision-Making Phenomenon and Behavioral
Decision Theory
1 Whal Is Decision-Making?
2 Structure of Preference Relations and Decision-Making
Problems
3 Decision-Making and Uncertainty
3.1 Decision-Making Under Certainty.
3.2 Decision-Making Under Risk
3.3 Decision-Making Under Uncertainty
4 Approaches to Decision-Making Research
and Behavioral Decision Theory
2 Ordinal Utility and Preference Reversal Phenomenon
1 What Is Utility?
2 Does a Weak Order Empirically Hold?
3 Preference Reversal Phenomenon
References
3 Causes of Preference Reversal Phenomenon
1 Summary of the Preference Reversal Phenomenon
2 Explanation Based on Regret Theory That Assumes
Non-transitivity
3 Explanation Based on a "Deviation from Procedural
Invariance" That Does Not Assume Non-transitivity
Psychology of Preference Reversals and Prominence
Hypothesis
1 Prominence Hypothesis and Preference
Reversal Phenomenon
2 Contingent Weighting Model
3 Verification Experiments for Contingent
Weighting Model
4 Interpretation of Interpret Procedural Invariance:
The Scale Compatibility Principle
5 Expected Utility Theory and Psychology
1 The St. Petersburg Paradox and Expected Utility
1.1 St. Petersburg Paradox
1.2 Solution to the Paradox
2 Relevance Between Fechner's Psychophysics
and Logarithmic Utility Function
3 Possible Psychophysical Laws and Utility Function
4 Study of the Measurement of Utility Based
on the Expected Utility Theory
6 Axioms and Counterexamples Expected Utility Theory
1 Decision-Making Under Risk and Premises of Expected
Utility Theory
1.1 Review of the Structure of Decision-Making
Under Risk
1.2 Redefinition of Gambling
2 Axiomatic System of Expected Utility Theory
2.1 Linear Utility Model
2.2 Theorem of Expected Utility
of von Neumann and Morgenstem
3 Counterexamples of Expected Utility Theory
3.1 The Allais Paradox
3.2 The Ellsberg Paradox
Preference Paradox and Nonlinear FApected
Utility Theory
1 Relations Between Independence Axiom
and Paradoxes
LI Independence Axiom Under Risk
1.2 Independence Axiom Under Uncertainty
2 Non-additive Probability and Nonlinear
Utility Theory
3 Basic Assumptions of Prospect Theory
3.1 Editing Phase
3.2 Evaluation Phase
Prospect Theory and Decision-Making Phenomena
1 Empirical Research on the Value Function
and Reflection Effect
2 Empirical Re.search on the Value Function
and Loss Aversion
3 Empirical Research on Probability
Weighting Function
4 Cumulative Prospect Theory
5 Experiments on Cumulative Prospect Theory
9 The Framing Effect of Decision Making
1 What Type of Phenomenon Is the Framing
Effect?
2 Why Can Utility Theory Not Explain
the Framing Effect?
3 Framing in Social Life
4 Framing and Mental Accounting
4.1 Losing a Ticket and Mental Accounting
4.2 Purchasing a Calculator and Mental
Accounting
4.3 Hedonic Framing
5 Robustness of the Framing Effect
10 Theories Used to Explain the Framing Effect.
1 Using Prospect Theory to Explain
the Framing Effect
2 Problems of Prospect Theory
3 Basic Assumptions of the Contingent Focus Model
as an Alternative Explanation
4 Mathematical Expressions of Contingent
Focus Model
5 Verification Experiment of the Contingent
Focus Model
11 Decision-Making Process
1 Mulli-Auribule Decision-Making
and Information Search
2 Various Decision Strategies
3 Categories of Decision Strategies
4 How to Identify Decision Strategies
5 Task Dependence of Decision Strategies
6 Emotions and Decision Strategics
7 Justification of Decisions and Process
After Decision Making
12 Behavioral Decision Theories that Explain
Decision-Making Processes.
1 Dominance Structure Search Model.
2 Adaptive Decision-Maker Model
3 Metacognitive Mechanism Model
4 Behavioral Decision Theory and Ncuroeconomics
5 Future of Behavioral Decision Theory
6 Future Philosophical Issues Related
to Behavioral Decision Theory
13 Behavioral Decision Theory and Good Decision Making
1 Multi-Attribute Decision Making and Best Decision
I. I Best Decision
1.2 Multi-Attribute Decision-Making
1.3 Difficulty of Multi-Attribute Decision-Making
and Its Psychological Cause
2 Weak Order in Multi-Attribute Decision-Making
and Additive Conjoint Structure
2.1 Making the Best Decision
with a Single Attribute
2.2 Multi-Attribute Decision-Making
and Additive Conjoint Structure
3 Theoretical Examination When Muili-Aliribule
Decision-Making Does Not Dissatisfy u Weak Order
3.1 Preference Based on the Dominance
Principle
3.2 Preference Based on the Principle
of the Maximum Number ol Dominant Attributes
Theorem oi" Impossibilily of Muiti-Allribule
Decision-Making
4.1 Conclusion of General Possibility Theorem
of Mulli-Atlribuie Decision-Making
Descriptive Analysis of Multi-Attribute Decision-Making
and the Psychology and Inclination for One Dimension
in Decision-Making
5.1 Scale of Decision Strategy and Multi-Attribute
Decision-Making
5.2 Mental Ruler Model in Multi-Attribute
Decision Making
Focusing Attention on the Causes of One-Dimensional
Decision-Making and "Good Decision-Making"
Towards Good Decision Making