Segmentation, revenue management and pricing analytics/ Tudor Bodea and Mark E Ferguson
Material type:
TextPublication details: New York: Routledge, 2014Description: x, 255 p. : ill. ; 25 cmISBN: 9780415898331Subject(s): Market segmentation | Pricing | Revenue managementDDC classification: 658.1554
Contents:
Ch. 1 The Ideas Behind Customer Segmentation
ch. 2 Forecasting
ch. 3 Promotion Forecasting
ch. 4 Capacity-Based Revenue Management
ch. 5 Unconstraining
ch. 6 Pricing Analytics
ch. 7 Dynamic and Markdown Pricing
ch. 8 Pricing in Business-to-Business Environments
ch. 9 Customer Behavior Aspects of Pricing.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University General Book Section | 658.1554 BOD/S (Browse shelf(Opens below)) | Available | P41856 |
Total holds: 0
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| 658.155 STU/R Risk management and derivatives/ | 658.155 STU/R Risk management and derivatives/ | 658.155201511 FOU/F From product description to cost: a practical approach/ | 658.1554 BOD/S Segmentation, revenue management and pricing analytics/ | 658.1554 FAR/P Principles and Standards for Benefit-Cost Analysis/ | 658.1554 GUA/C Cost management: accounting and control/ | 658.1554 GUA/C Cost management: accounting and control/ |
Ch. 1 The Ideas Behind Customer Segmentation
ch. 2 Forecasting
ch. 3 Promotion Forecasting
ch. 4 Capacity-Based Revenue Management
ch. 5 Unconstraining
ch. 6 Pricing Analytics
ch. 7 Dynamic and Markdown Pricing
ch. 8 Pricing in Business-to-Business Environments
ch. 9 Customer Behavior Aspects of Pricing.
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