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Strategic communication/ edited by Robert L. Heath and Anne Gregory.

Contributor(s): Heath, Robert L., ed | Gregory, Anne, edMaterial type: Text

TextSeries: (SAGE benchmarks in communication)Publication details: Los Angeles: Sage, 2015Description: 4 v. : ill. ; 24 cmISBN: 9781446275832Subject(s): Business communication | Communication in management | Communication in organizations DDC classification: 658.45

Contents:

V. 1. Defining strategic communication: groundings, forewarnings, and calls to action v. 2. Public arena: input, power, converging/diverging voices, and tensions v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.45 HEA/S (Browse shelf(Opens below))	v.3	Not For Loan		P41692

Total holds: 0

V. 1. Defining strategic communication: groundings, forewarnings, and calls to action

v. 2. Public arena: input, power, converging/diverging voices, and tensions

v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives

v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.

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