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Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Paul N. Bloom.

Contributor(s): Sheth, Jagdish N., ed | Bloom, Paul N., edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012Description: 9 v. (xxii, 230 p.) : ill. ; 26 cmISBN: 8132105192Subject(s): Marketing | Marketing research | Kotler, PhilipDDC classification: 658.8

Contents:

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. The elements of social action -- 2. Social marketing : an approach to planned social change (with Gerald Zaltman) -- 3. What consumerism means for marketers -- 4. Advertising in the nonprofit sector -- 5. A marketing approach to energy conservation (with Arthur Sterngold) -- 6. Strategies for introducing marketing into nonprofit organizations -- 7. The marketing of social causes : the first 10 years (with Karen F.A. Fox) -- 8. Reducing cigarette smoking : an opportunity for social marketing? (with Karen F.A. Fox) -- 9. Strategic marketing for non-profit organizations (with Alan R. Andreasen) -- 10. Not-for-profit marketing (with Alan R. Andreasen) -- 11. Competitiveness and civiv character -- 12. Best of breed (with Nancy Lee) -- 13. Wrestling with ethics : is marketing ethics an oxymoron? -- 14. Ethical lapses of marketers -- 15. Alleviating poverty : a macro/micro marketing perspective (with Ned Roberto and Tony Leisner) -- 16. Marketing in the public sector : the final frontier (with nancy R. Lee) -- 17. A reflective commentary on Philip Kotler / Sonya A. Grier -- 18. Social action work / Kash Rangan -- 19. The contributions of Philip Kotler to CSR and marketing ethics / Patrick E. Murphy.

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.8 SHE/L (Browse shelf(Opens below))	v.9	Not For Loan		P41655

Total holds: 0

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V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. The elements of social action --
2. Social marketing : an approach to planned social change (with Gerald Zaltman) --
3. What consumerism means for marketers --
4. Advertising in the nonprofit sector --
5. A marketing approach to energy conservation (with Arthur Sterngold) --
6. Strategies for introducing marketing into nonprofit organizations --
7. The marketing of social causes : the first 10 years (with Karen F.A. Fox) --
8. Reducing cigarette smoking : an opportunity for social marketing? (with Karen F.A. Fox) --
9. Strategic marketing for non-profit organizations (with Alan R. Andreasen) --
10. Not-for-profit marketing (with Alan R. Andreasen) --
11. Competitiveness and civiv character --
12. Best of breed (with Nancy Lee) --
13. Wrestling with ethics : is marketing ethics an oxymoron? --
14. Ethical lapses of marketers --
15. Alleviating poverty : a macro/micro marketing perspective (with Ned Roberto and Tony Leisner) --
16. Marketing in the public sector : the final frontier (with nancy R. Lee) --
17. A reflective commentary on Philip Kotler / Sonya A. Grier --
18. Social action work / Kash Rangan --
19. The contributions of Philip Kotler to CSR and marketing ethics / Patrick E. Murphy.

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