Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Glen Urban.
Material type:
TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012Description: 9 v. (xxix, 92 p.) : ill. ; 26 cmISBN: 8132105192Subject(s): Marketing | Marketing research | Kotler, PhilipDDC classification: 658.8 | Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Reference Books
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Central Library, Sikkim University Reference | Reference Collection | 658.8 SHE/L (Browse shelf(Opens below)) | v.5 | Not For Loan | P41651 |
V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.
1. Marketing during periods of shortage --
2. Strategic remarketing : the preferred response to shortages and inflation (with V. Balachandran) --
3. Strategies for high market-share companies (with Paul N. Bloom) --
4. Market challenger strategies --
5. Marketing warfare in the 1980s (with Ravi Singh) --
6. Being known or being one of many : the need for brand management for business-to-business (B2B) companies (with Waldemar Pfoertsch) --
7. On a personal note / Glen Urban --
8. The externalities and second-order effects of Kotler in marketing strategies / John Roberts --
9. Reflections / Alvin Silk --
10. A personal note / Jerry Wind
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