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Social marketing to protect the environment/ Doug McKenzie-Mohr.

By: McKenzie-Mohr, DougMaterial type: Text

TextPublication details: Los Angeles: Sage, 2012Description: xiv, 237 p. : ill. ; 26 cmISBN: 9781412991292Subject(s): Social marketing | Green marketing | Environmental protectionDDC classification: 658.802

Contents:

1 Introduction. Fostering sustainable behavior 2 Influencing behaviors in the residential sector. Reducing waste 3 Protecting water quality 4 Reducing emissions 5 Reducing water use 6 Reducing energy use 7 Protecting fish and wildlife habitats 8 Influencing behaviors in the commercial sector. Reducing waste 9 Protecting water quality 10 Reducing emissions 11 Reducing water use 12 Reducing energy use 13 Going forward. 14 Concluding thoughts and recommendations

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.802 MCK/S (Browse shelf(Opens below))	Available		P41623

Total holds: 0

1 Introduction. Fostering sustainable behavior

2 Influencing behaviors in the residential sector. Reducing waste

3 Protecting water quality

4 Reducing emissions

5 Reducing water use

6 Reducing energy use

7 Protecting fish and wildlife habitats

8 Influencing behaviors in the commercial sector. Reducing waste

9 Protecting water quality

10 Reducing emissions

11 Reducing water use

12 Reducing energy use

13 Going forward.

14 Concluding thoughts and recommendations

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