Services marketing/ Govind Apte.
Material type: TextPublication details: New Delhi ; New York : Oxford University Press, 2004Description: xi, 440 p. : ill. 25 cmISBN: 0195667581Subject(s): Service industries -- India -- MarketingDDC classification: 381Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 381 APT/S (Browse shelf(Opens below)) | Available | P18637 |
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
1. Services : characteristics and categories --
2. Trends in service marketing --
3. Consumer behaviour --
4. Marketing mix elements for services --
5. Product, promotion, price, and distribution --
6. Role of people in services marketing --
7. Physical evidence of a service --
8. Service quality, measurement, and control --
9. Demand and supply management --
10. Marketing research in services marketing --
11. Management of the services marketing effort --
12. Service tax provisions --
There are no comments on this title.