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Research methods for business: a skill-building approach/ Uma Sekaran.

By: Sekaran, Uma Material type: Text

TextPublication details: New York: John Wiley & Sons, 2015Edition: 6th edDescription: 423 pISBN: 9781119942252Subject(s): Business--Research--Methodology | Business--Research DDC classification: 650.072

Contents:

1. Introduction to research 2 The scientific approach and alternative approaches to investigation 3 The broad problem area and defining the problem statement 4 The critical literature review 5 Theoretical framework and hypothesis development 6. Elements of research design 7. Data collection methods: Introduction and interviews 8 Data collection methods: Observation 9.9 Data collection methods: Questionnaires 10. Experimental designs 11. Measurement of variables: Operational definition 12. Measurement: Scaling, reliability, validity 13. Sampling 14. Quantitative data analysis 15. Quantitative data analysis: Hypothesis testing 16. Qualitative data analysis 17. The research report.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	650.072 SEK/R (Browse shelf(Opens below))	Available		P41133

Total holds: 0

1. Introduction to research

2 The scientific approach and alternative approaches to investigation

3 The broad problem area and defining the problem statement

4 The critical literature review

5 Theoretical framework and hypothesis development

6. Elements of research design

7. Data collection methods: Introduction and interviews

8 Data collection methods: Observation

9.9 Data collection methods: Questionnaires

10. Experimental designs

11. Measurement of variables: Operational definition

12. Measurement: Scaling, reliability, validity

13. Sampling

14. Quantitative data analysis

15. Quantitative data analysis: Hypothesis testing

16. Qualitative data analysis

17. The research report.

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