Marketing management: a South Asian perspective/ Philip Kotler,Kevin Lane Keller,Abraham Koshy,Mithileshwar Jha
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Contents:
Part 1-Understanding marketing management
Part 2-Assessing market opportunities and customer value
Part 3-Choosing value
Part 4-Designing value
Part 5-Delivering value
Part 6-Communicating value
Part 7-Sustaining growth and value
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
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Central Library, Sikkim University General Book Section | 658.8 KOT/M (Browse shelf(Opens below)) | Available | P39061 |
Total holds: 0
Include index and endnotes.
Part 1-Understanding marketing management
Part 2-Assessing market opportunities and customer value
Part 3-Choosing value
Part 4-Designing value
Part 5-Delivering value
Part 6-Communicating value
Part 7-Sustaining growth and value
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