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Marketing management: a South Asian perspective/ Philip Kotler,Kevin Lane Keller,Abraham Koshy,Mithileshwar Jha

By: Kotler, PhilipContributor(s): Keller, Kevin Lane | Koshy, Abraham | Jha, MithileshwarMaterial type: Text

TextPublication details: New Delhi : Pearson, 2013Edition: 14th. edDescription: xxv,596p.,E61,I20 : col. ill. ; 25cmISBN: 9788131767167Subject(s): Marketing managementDDC classification: 658.8

Contents:

Part 1-Understanding marketing management Part 2-Assessing market opportunities and customer value Part 3-Choosing value Part 4-Designing value Part 5-Delivering value Part 6-Communicating value Part 7-Sustaining growth and value

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.8 KOT/M (Browse shelf(Opens below))	Available		P39060

Total holds: 0

Include index and endnotes.

Part 1-Understanding marketing management
Part 2-Assessing market opportunities and customer value
Part 3-Choosing value
Part 4-Designing value
Part 5-Delivering value
Part 6-Communicating value
Part 7-Sustaining growth and value

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