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Services marketing: text and cases/ Harsh V Verma

By: Verma, Harsh VMaterial type: Text

TextPublication details: New Delhi: Pearson Education, 2009Description: 467 p. ill. 28 cmISBN: 9788177586732Subject(s): Service industries -- Marketing | Marketing--ManagementDDC classification: 381

Contents:

Nature of Services Challenges of Intangibility Additional Tools Goods System Marketing after Service Vision and Strategy Customer Feelings How to Empower Right away Restaurant Naïve Questioner Expert Replier Gucchiano Credit Cards at the Turn of Time Skin and Dollars Service Quality Dilemma Demand and Capacity Demand and Capacity Interfaces

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	381 VER/S (Browse shelf(Opens below))	Available		P18847

Total holds: 0

Nature of Services
Challenges of Intangibility
Additional Tools
Goods System Marketing after
Service Vision and Strategy
Customer Feelings
How to Empower
Right away Restaurant
Naïve Questioner Expert Replier
Gucchiano
Credit Cards at the Turn of Time
Skin and Dollars
Service Quality Dilemma
Demand and Capacity
Demand and Capacity Interfaces

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