Services marketing: text and cases/ Harsh V Verma
Material type: TextPublication details: New Delhi: Pearson Education, 2009Description: 467 p. ill. 28 cmISBN: 9788177586732Subject(s): Service industries -- Marketing | Marketing--ManagementDDC classification: 381
Contents:
Nature of Services
Challenges of Intangibility
Additional Tools
Goods System Marketing after
Service Vision and Strategy
Customer Feelings
How to Empower
Right away Restaurant
Naïve Questioner Expert Replier
Gucchiano
Credit Cards at the Turn of Time
Skin and Dollars
Service Quality Dilemma
Demand and Capacity
Demand and Capacity Interfaces
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 381 VER/S (Browse shelf(Opens below)) | Available | P18846 |
Total holds: 0
Nature of Services
Challenges of Intangibility
Additional Tools
Goods System Marketing after
Service Vision and Strategy
Customer Feelings
How to Empower
Right away Restaurant
Naïve Questioner Expert Replier
Gucchiano
Credit Cards at the Turn of Time
Skin and Dollars
Service Quality Dilemma
Demand and Capacity
Demand and Capacity Interfaces
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