The Media Handbook/ a complete guide to advertising media selection, planning, research, and buying Katz,Helen
Material type: TextPublication details: New York: Routledge, 2014Edition: 5Description: 248ISBN: 041585671XDDC classification: 659Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Central Library, Sikkim University Reference | Reference Collection | 659 KAT/M (Browse shelf(Opens below)) | Not For Loan | P34506 |
Total holds: 0
Browsing Central Library, Sikkim University shelves, Shelving location: Reference, Collection: Reference Collection Close shelf browser (Hides shelf browser)
658.84 KOT/I International marketing/ | 658.84 KOT/I International marketing/ | 658.84 KOT/I International marketing/ | 659 KAT/M The Media Handbook/ | 659.1 POW/A The advertising handbook/ | 659.1 TEL/S The SAGE handbook of advertising/ | 659.2 HEA/S The SAGE handbook of public relations / |
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