Utopic Dreams and Apocalyptic Fantasies/ critical approaches to researching video game play Wright,Talmadge J. [ed.]

Part 1
I. Introduction
Chapter 2
1. Introduction to Utopic Dreams and Apocalyptic Fantasies
Part 3
II. Modern Play and Technology-Defining Digital Play
Chapter 4
2. The Transformation of Cultural Play
Chapter 5
3. "Is He 'Avin a Laugh?": The Importance of Fun to Virtual Play Studies
Chapter 6
4. Capitalism, Contradiction and the Carnivalesque: Alienated Labor vs. Ludic Play
Chapter 7
5. Sneaking Mission: Late Imperial America and Metal Gear Solid
8 6. I Blog, Therefore I Am: Virtual Embodiment and the Self
9 III. Marketing Culture and the Video Game Business
Chapter 10
7. Marketing Computer Games: Reinforcing or Changing Stereotypes?
Chapter 11
8. Censoring Violence in Virtual Dystopia: Issues in the Rating of Videogames in Japan and of Japanese Videogames outside Japan Chapter 12
9. Coding Culture: Video game Localization and the Practice of Mediating Cultural Difference
Part 13
IV.Researching Video Game Play
Chapter 14
10. Beyond Sheeping the Moon - Methodological Considerations for Critical Studies of Digital Play
Chapter 15
11. The Chorus of the Dead: Roles, Identity Formation, and Ritual Processes inside a FPS multiplayer online game
Chapter 16
12. The Quantitative/Qualitative Antimony in Virtual World Studies Part 17
V.Summary and Conclusions
Chapter 18
13. Virtual Today, Reality Tomorrow: Taking Our Sociological Understanding of Virtual Game play to the Next Level