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Social media and networking/ concepts,trends and dimensions Mathur,Prashanti K.

Material type: Text

TextPublication details: New Delhi: Kanishka publishers,distributors, 2012Description: 390ISBN: 9788184573497DDC classification: 302.23

Contents:

Contents Preface v -1. Introductory Background of Social Media 1 • Defining Social • Understanding Social Relations • Ambit of Social Studies • Defining Media • Ambit of Media Studies • Ambit of Communication Studies • Towards Understanding New Media • Towards Understanding Alternative Media 2. Social Media: An Overview 39 • Understanding Social Media • Social Media Newsroom • Social Media Measurement • Social Media Bank • Case Study: Social Media in Fashion Industry 3, Social Information Processing Software and Social Web 52 • Social Information Processing • Towards Understanding Social Software • List of Social Software • Enterprise Social Software • Towards Understanding the Social Web 4. Towards Understanding the Sociology of Internet, 78 Online Community and Web Applications Sociology of the Internet • Focus on Online Community • Defining Online Service Provider • Focus on User-Generated Content • Role of Web 2.0 5. Focus on Blogs, Microblogs and Wiki: Select Highlights 117 • Blog • Microblogging • Comparison of Microblogging Services • OpenMicroblogging • Wiki Focus on Social Network and Social 154 Networking Services • Social Network • Geosocial Networking • Geosocial Universe • Understanding Social Networking Service • List of Social Networking Websites 7. Virtual Communities: Focus on Select Social 204 Networking Sites • Virtual Community • Virtual Community of Practice • List of Virtual Communities with more than 100 Million Users • Skype • Facebook • Twitter • Orkut • Linkedin • YouTube • Google Buzz • Yahoo! Buzz 8. Social Media and Social Networking Services: 316 Privacy Concerns, Dangers and Uses in Crime Investigations Privacy Concerns with Social Networking Services Cyberstalking Social Media and Suicide Social Media and Death Use of Social Network Websites in Investigations 9. Focus on Social Bookmarking and 338 Social Media Marketing • Social Bookmarking • List of Social Bookmarking Websites • Social Media Marketing • Case Study: Social Media Marketing in the Fashion Industry Bibliography 351 Index 385

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.23 MAT/S (Browse shelf(Opens below))	Available		P32536

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Previous	302.23 LUN/M Media regulation/	302.23 LUN/R Rethinking media, religion and culture/	302.23 MAR/M Marshall Mcluhan/	302.23 MAT/S Social media and networking/	302.23 MCL/U Understanding media/ the extensions of man	302.23 MCL/U Understanding media/ the extensions of man	302.23 MCQ/M McQuail's mass communication theory/	Next

Contents
Preface v
-1. Introductory Background of Social Media 1
• Defining Social
• Understanding Social Relations
• Ambit of Social Studies
• Defining Media
• Ambit of Media Studies
• Ambit of Communication Studies
• Towards Understanding New Media
• Towards Understanding Alternative Media
2. Social Media: An Overview 39
• Understanding Social Media
• Social Media Newsroom
• Social Media Measurement
• Social Media Bank
• Case Study: Social Media in Fashion Industry
3, Social Information Processing Software and Social Web 52
• Social Information Processing
• Towards Understanding Social Software
• List of Social Software
• Enterprise Social Software
• Towards Understanding the Social Web
4. Towards Understanding the Sociology of Internet, 78
Online Community and Web Applications
Sociology of the Internet
• Focus on Online Community
• Defining Online Service Provider
• Focus on User-Generated Content
• Role of Web 2.0
5. Focus on Blogs, Microblogs and Wiki: Select Highlights 117
• Blog
• Microblogging
• Comparison of Microblogging Services
• OpenMicroblogging
• Wiki
Focus on Social Network and Social 154
Networking Services
• Social Network
• Geosocial Networking
• Geosocial Universe
• Understanding Social Networking Service
• List of Social Networking Websites
7. Virtual Communities: Focus on Select Social 204
Networking Sites
• Virtual Community
• Virtual Community of Practice
• List of Virtual Communities with more than
100 Million Users
• Skype
• Facebook
• Twitter
• Orkut
• Linkedin
• YouTube
• Google Buzz
• Yahoo! Buzz
8. Social Media and Social Networking Services: 316
Privacy Concerns, Dangers and Uses in Crime
Investigations
Privacy Concerns with Social Networking Services
Cyberstalking
Social Media and Suicide
Social Media and Death
Use of Social Network Websites in Investigations
9. Focus on Social Bookmarking and 338
Social Media Marketing
• Social Bookmarking
• List of Social Bookmarking Websites
• Social Media Marketing
• Case Study: Social Media Marketing in the Fashion
Industry
Bibliography 351
Index 385

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