Media research methods/ audiences, insstitutions, texts Bertrand, Ina
Material type: TextPublication details: New York: Palgrave Macmillan, 2005Edition: 1st edDescription: 286 pISBN: 9780333960950DDC classification: 302.23072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 302.23072 BER/M (Browse shelf(Opens below)) | Checked out | 04/02/2021 | P31786 |
Acknowledgements.- Of Elephants, Definitions and Models: The Context of Media Research.- Getting Started.- PART ONE: RESEARCH ON AUDIENCES.- Researching Audiences.- Gathering Data on Audiences.- Audience Research Analysis and Interpretation.- PART TWO: RESEARCH ON INSTITUTIONS.- Researching Media Institutions.- Gathering Data on Institutions.- Institutional Research Analysis and Interpretation.- PART THREE: RESEARCH ON TEXTS.- Researching Texts.- Gathering and Analysing Textual Data.- Interpretation of Textual Data.- Reaching Conclusions, Evaluating the Research, Writing the Report.- Glossary.- Bibliography.
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