Essentials of corporate communication: implementing practices for effective reputation management/ Cees B.M. van Riel
Material type:
TextPublication details: London: Routledge, 2007Description: xvi, 306 pISBN: 041532825X (hard cover)Subject(s): Communication in management | Corporate image | Corporations--Public relationsDDC classification: 302.2
Contents:
What is corporate communication? --
From communication to reputation --
Building identity and identification --
Measuring corporate identity --
Communicating with the corporate brand --
Developing a reputation platform --
Expressing the company --
Communicating with key stakeholder groups --
Assessing the effectiveness of corporate communication --
Applied reputation research --
Organizing corporate communication.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
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Central Library, Sikkim University General Book Section | 302.2 RIE/E (Browse shelf(Opens below)) | Available | P26460 |
Total holds: 0
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| 302.2 NEG/C Creativity,communication and cultural value/ | 302.2 PAP/C Communications policy: theory and issues/ | 302.2 PUR/G Get set for media and cultural studies/ | 302.2 RIE/E Essentials of corporate communication: implementing practices for effective reputation management/ | 302.2 SCA/M Media and communication/ | 302.2 SCH/C Communication theory/ | 302.2 SCH/C Communication theory/ |
What is corporate communication? --
From communication to reputation --
Building identity and identification --
Measuring corporate identity --
Communicating with the corporate brand --
Developing a reputation platform --
Expressing the company --
Communicating with key stakeholder groups --
Assessing the effectiveness of corporate communication --
Applied reputation research --
Organizing corporate communication.
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