Advertising and promotion: an integrated marketing communications perspective / George E. Belch.

By: Belch, George EMaterial type: TextTextPublication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2010Edition: 7th edDescription: 1075 pISBN: 9780070144966Subject(s): Advertising -- Case studies -- Audio-visual aids | Sales promotion -- Case studies -- Audio-visual aidsDDC classification: 659.1
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