Managerial economics: economic tools for today's decision makers/ Paul G. Keat, Philip K.Y. Young, Sreejata Banerjee
Material type: TextPublication details: Chennai: Pearson, 2011Edition: 6th edDescription: xxiv, 551 p. ill. 26 cmISBN: 9788131733530Subject(s): Managerial economics--Study and teachingDDC classification: 330Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 330 KEA/M (Browse shelf(Opens below)) | Available | P19559 |
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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