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Strategic management: concepts and cases/ Fred R. David.

By: David, Fred R Material type: Text

TextPublication details: New Delhi: PHI Learning, 2010Edition: 12 edDescription: xxxi, 326 p. ill. 29 cmISBN: 9788120335660Subject(s): Strategic planning | Business planningDDC classification: 658.4012

Contents:

Part 1: Overview of strategic management -- The nature of strategic management -- Cohesion case: Walt Disney Company, Inc -- 2008 -- Part 2: Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies: management and operations issues -- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Strategic management case analysis -- How to prepare and present a case analysis.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.4012 DAV/S (Browse shelf(Opens below))	Available		P18757

Total holds: 0

Part 1: Overview of strategic management --
The nature of strategic management --
Cohesion case: Walt Disney Company, Inc --
2008 --

Part 2: Strategy formulation --
The business vision and mission --
The external assessment --
The internal assessment --
Strategies in action --
Strategy analysis and choice --

Part 3: Strategy implementation --
Implementing strategies: management and operations issues --
Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues --

Part 4: Strategy evaluation --
Strategy review, evaluation, and control --

Part 5: Strategic management case analysis --
How to prepare and present a case analysis.

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